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The water tower is specifically located at the business of Mount Elliott Crushing, a recycler of concrete products. While the water tower is on private land, the City of Detroit requires that permits be secured for advertisements on such structures.

A city spokesperson told the Detroit Free Press that no such permit has been granted for the Mount Elliott Crushing water tower. The city spokesperson said someone from the Buildings, Safety, Engineering, and Environmental Department would be sent to the property for an inspection and “possible correction order.”

City of Detroit to investigate water tower with Polymarket logo https://t.co/O2n852pQxy

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The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.

Clubs fear the measure will jeopardise revenue from betting company sponsorships. Corinthians (Esportes da Sorte), Palmeiras (Sportingbet), and São Paulo (Superbet) alone hold contracts worth BRL350 million annually with betting firms.

One concern is the measure might force clubs to host matches outside the city to maintain their advertising agreements.

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Taking a page from a number of humourous Nike commercials during the 1990s, along with a farcical spot aired by the NFL during Super Bowl LIII, Berg injected slapstick comedy into the ad in an apparent attempt to cater to sports fans.

Within a common area inside the Polymarket headquarters, Manning skied high to catch a ball from a jugs machine, while he withstood a low tackle from a defender. “Good morning, Eli,” James proclaimed, before the two-time Super Bowl MVP tossed him the football outside an elevator adorned with the Polymarket logo. Seconds later, James exchanged a handshake with Jeter, a Hall of Fame shortstop who won five World Series titles with the New York Yankees. Last month, the Yankees became the first Major League Baseball club to directly partner with Polymarket.

The total cost of the ad has not been divulged by Polymarket, but it is fair to estimate that it fell in the millions given the high expenses of bringing aboard a prominent filmmaker such as Berg. Beyond director fees, Polymarket also had to budget for agency and concept fees, set construction and post-production costs that include visual effects, licensing and sound design. In late-August, Polymarket disclosed that it has sought a $21 billion valuation in a new funding round led by Donald Trump Jr’s venture firm, 1789 Capital.